PUBG was a massive hit in China. With a jaw-dropping “70 million daily active users”, according to The China Renaissance, the game was shattering records and showed no signs of slowing down. In a shocking turn of events, Tencent pulled PUBG mobile from the Chinese market. And surprisingly, there’s been minimal backlash from the Chinese community. If PUBG was pulled in the US, there would undoubtedly be riots in the streets.
Shots that hit are given green sparks reminiscent of LED lights on my Christmas tree.
Instead of keeling over, a ‘dead’ enemy merely kneels and raises a hand like signaling to a car behind that his bicycle is braking.
The game has been replaced by a propaganda-filled shell of the former blockbuster. Reuters revealed that the game aims to “pay tribute to the blue sky warriors that guard our country’s airspace”. Surprisingly, it’s clear the game appeals to a larger market and apparently it’s working. Analysts predict that the game will get around $1.4 billion in revenue per year.
When ‘killing’ off an opponent, the text over the enemy’s head translates as “Give Up”.
At bottom of the screen, the game informs the player that he used the AUG to force-give-up the player. 10 have given up.
The bomb-drop icon text at the top of the screen states “Simulated explosions ready to initiate.”
Some players found PUBG‘s violence and gore offensive, so Tencent re-skinned the game with more mild effects in order to receive “regulatory approval”. The changes include the removal of blood, paintball-feeling guns, and a hilarious death animation where the player waves goodbye. It might seem surprising from places where censorship isn’t normal, but it’s commonplace in China for things to be filtered out.
“Game for Peace” seems to be another unfortunate step of censorship and propaganda from the Chinese government, who proceeds to shelter more and more of their users from a free internet.
Other than a lack of blood, the trailer is every bit as violent as the original PUBG – gun flare, dying soldiers, and lots of shooting.
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